Growth Review
This review is about who your website brings in. Right now, the honest answer is nobody. Google tracks 20 searches against your site and every one of them sits on page four or lower, including your own name. The site has real, dedicated content: genuine blog posts about actual installs in Kildare, Athy and Cork. None of it is written or structured to answer what people actually type into Google. It's all detailed below, with what to do about each one.
The site has genuine, specific content: real customer installs named by town, an EV charger page, a battery storage page. None of the 20 tracked searches reach page one, or page two, or page three.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar panels kildare | 110 | 24th. Your own home county, and you're on page three. | 24th |
| solar charger | 110 | 19th, your best result on this list, and it's not a buying search. | 19th |
| carcharger ie | 880 | 50th. Your biggest search by volume, effectively invisible. | 50th |
| electric car charger installation | 260 | 62nd, from a real, dedicated EV charger page. | 62nd |
| are solar panels worth it ireland | 140 | 57th, from a real blog post that answers exactly this question. | 57th |
| commercial solar panels | 110 | 65th, from a real commercial services page. | 65th |
The pattern across every one of these: a real page exists, and it still doesn't rank. That almost never happens because a page is missing. It happens when a site has no page built around county-level buying searches like "solar panels kildare," and instead relies on individual project write-ups ("Zappi Car Chargers installed @ Kill, Co Kildare") that read like a diary entry rather than a page answering what a homeowner searching for solar in Kildare actually typed.
The site itself is built properly and nothing on it is broken. These are the gaps that explain why real content isn't converting into search visitors.
This is not a design problem, it is steady monthly work. The site is well built. What it needs is a small number of pages aimed directly at the searches people actually type, and a few honest housekeeping fixes.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are quick edits. The bottom block is the real work.
1,660 searches every month.
Zero visits currently arriving from any of them.
No confirmed top-10 ranking anywhere on the site.
Solar panels kildare, carcharger ie, electric car charger installation and the rest of the searches above add up to over sixteen hundred people typing these words into Google every month. None of that traffic reaches your site today. You know how many of those searches turn into an installation for you, and what a job is worth. That's the sum worth doing on your side.
Your organic keyword count grew 5.3% over the last month tracked, which means Google is starting to notice more of the site. Right now none of that growth is converting into visitors. That's the moment to add pages built for real searches, before the site settles back into being invisible.